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About Je Joue - We stand for Sex Positivity

Je Joue's A to Z of Sex Positive - Watch our new video here

Sophisticated, elegantly naughty and a sensual treat, Je Joue sex toys are the ultimate in quality. With beautifully crafted designs guided by expert insight and extensive research, our collection has been created to empower people to explore a new world of intimate – and infinite – possibilities.

Je Joue is…

Dedicated to your pleasure. We believe that enhancing sexual pleasure is a right for everyone, so have designed a range of luxurious products for those wishing to deepen and enrich their sexual experience - whether together or solo. Luxury, discreet, stimulating and sensual, our range of toys enables personalised next-level pleasure.

For everyone. Inspired by pioneering ‘sex-positive’ global retailers, we want to encourage everyone – from complete beginners to those that are more experienced – to explore and understand their bodies, enrich their sexual experiences, and let themselves succumb to the pleasure of the moment. Stylish, design-led and award-winning. Our products are based on the principles of beauty and quality. To look at they are streamlined and discreet. To touch they are soft and velvety. And they are all 100% body safe and have been developed with extensive research and expert insight, reflected through the fact that we have won more awards over the past three years than any other designer sex-toy brand.