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About Us


Launched in 2008, London-based Je Joue is passionate about empowering couples and individuals to have great sexual experiences. Inspired by pioneering 'sex-positive' retailers around the world, we aim to be informative, helping people to explore and understand their bodies better, and we aim to produce beautiful sex toys that introduce people to exciting new pleasure possibilities. With the knowledge we share and the products we develop, we encourage people to have richer sex lives.

Based in the UK, with offices in San Francisco and Shanghai, our small, hard-working team has garnered more awards in the last three years than any other luxury toy brand, including 3 'O' awards, a Venus award for Innovation and an AVN award for best small toy company.

Thank you for choosing to learn more about us - we hope you'll explore and enjoy our toys
as much as we do.

❤ Team Je Joue.


Je Joue Awards